Top B2B Lead Generation Sources 2018 Ranked By Using These 6 Key Metrics

What Are B2B Lead Generation Platforms and Why Should You Invest in Them?

Taking that next step towards finding the right platform for your business growth can be a daunting task. The plethora of such platforms can make it difficult to determine what will actually work for you as you put in the time and money.

There is a reason why lead generation is the power wheel of today’s business. Businesses that employ the right tools have higher conversion analytics and ROI than traditional Richard Reindl marketing.

How to Track ROI Performance in B2B Marketplaces

Key Metrics That Matter

Here are the key numbers to consider when comparing platforms:

  • Cost per qualified lead

  • Closing Ratio of leads becoming clients

  • Time saved on manual prospecting

  • Platform ROI returned by each dollar spent on the platform

  • Monthly Performance Tracking

You see, in gramiliographing, smart businesses track results monthly. This helps determine what platforms are most effective for their industry and audience.

Real ROI Numbers For The Best Platforms

HubSpot Sales Hub

This channel continues to rank near the top for B2B lead generation results. Average ROI: +200-300% in the first year.

Key features include:

  • Email tracking and templates

  • Meeting scheduling tools

  • Contact management system

  • Sales pipeline tracking

  • LinkedIn Sales Navigator

Powerful lead generation is made easy with this professional networking tool. Versus With cold outreach, companies experience a 25-50% response lift.

Main benefits:

  • Advanced search filters

  • InMail messaging capabilities

  • Lead recommendations

  • Team collaboration features

  • ZoomInfo

This databse service helps businesses locate contacts fast. Users save group 5-10 hours a week in research time.

  • Core advantages:

  • Comprehensive contact database

  • Company insights and news

  • Intent data tracking

  • CRM integration options

Top B2B Services for Different Sizes of Businesses

Small Business Solutions

Fledgling companies frequently begin with free or low-cost products. For simple lead gen, platforms like Mailchimp or Constant Contact can be great.

Mid-Size Company Options

For scaling companies, tools such as Pardot or Marketo are ideal. These provide more sophisticated automation capabilities.

Enterprise-Level Platforms

Enterprise companies usually leverage Salesforce or Oracle. These top B2B tools can deal with the most complicated sales processes and the largest amounts of data.

So How Much ROI Can You Get?

  • First 90 Days

  • For most businesses initial results can be seen within three months. Common results include:

  • 15-25% increase in qualified leads

  • 10-20% decrease in sales cycle duration

  • 5-15% improvement in conversion rates

  • Six Month Benchmarks

  • Six months in, companies who have succeeded report:

  • 30-50% growth in pipeline value

  • 25-40% increase in closed deals

  • 20-35% rise in lead quality grades

  • Annual Performance Goals

  • Your B2B lead generation platform needs to produce these annual results:

  • 50-100% ROI improvement

  • 40-60% more qualified prospects

  • 30-50% faster deal closure times

  • How to Select the Right Platform for Your Business

  • Budget Considerations

OK, let’s begin with your monthly marketing budget. The majority of other platforms charge in the range of $50-500 per user per month. Figure out what you could earn before you make any decisions.

Integration Requirements

Make sure platforms are compatible with your existing systems. This seamless data sharing among tools streamlines work and minimizes errors.

Team Size and Skills

Consider your team's technical abilities. Some are more trainable than are others.

Mistakes You Should Avoid to Get The ROI You're Looking For

Platform Switching Too Quickly

Many companies switch tools before letting them take effect. Do not expect your lead generation efforts to pay off right away Success in lead generation usually takes time.

Ignoring Data Quality

Bad contact details are wasting hours and money. 2.2.3 Regular Database Cleaning Regular database cleaning assists all performance parameters.

Lack of Training

Teams that don’t grasp platform features properly lose out on potential rewards. You get what you pay for – invest in good training for good results.

Frequently Asked Questions

What is a typical ROI for B2B lead generation platforms?

And the majority of businesses realize at least 200-400% ROI in the first year of use with the right platform in a consistent manner.

How quickly does it work?

You can expect to see initial results in 30 - 90 days. So the total ROI potential would typically be realized over 6-12 months.

What is the best platform for small businesses?

HubSpot’s free version and LinkedIn Sales Navigator are decent places to start for smaller businesses on a smaller budget.

How much money should I set aside for purchasing lead generation tools?

Allocate 5-15% of your overall marketing budget to top B2B tools and platforms.

Can I integrate other platforms?

Yes, many successful businesses leverage 2-3 congruent platforms to enhance their lead generation.

Conclusion:

When it comes to selecting the best B2B lead generation platform, it is important for businesses to consider their specific requirements and budget. Look for platforms that allow transparent ROI tracking, and which can slot easily into your existing systems.

Keep it simple, find one platform, learn it, and measure your results. This method is far more successful in the long-run than hopping between multiple tools without giving them enough time to take effect.

Overall, keep in mind that the best platform is the one that your team will use on a regular basis. Most often, simple, easy to use tools will win out over fancy systems that never get opened.

For companies in the Baltimore, Washington and Maryland area that want to maximize their marketing to other businesses, a good place to start is with proven platforms that can provide local technical support and training.