Disruptive Technology Markets - Focuses on technologies that fundamentally change existing market dynamics.

Disruptive technology markets are those where new, often simpler or more accessible, technologies fundamentally change how an industry operates, eventually displacing established market-leading firms and products. The concept, popularized by Clayton Christensen, highlights how disruptive innovations often start by targeting overlooked market segments before moving "upmarket." Key examples of disruptive technology markets include:

Ride-Sharing and Logistics: Companies like Uber and Lyft disrupted the traditional taxi and transportation markets by offering a more convenient, app-based service.

Streaming Services: Companies like Spotify and Netflix fundamentally changed the music and entertainment industries by shifting the business model from physical ownership to subscription-based access.

E-commerce: Online marketplaces like Amazon disrupted the traditional retail market by providing a vast selection of goods with a high degree of convenience and personalized recommendations.

Fintech: Innovations like mobile payment platforms and peer-to-peer lending are disrupting the traditional financial services industry by offering faster, more efficient, and often more affordable services.