The Australian pizza foodservice market has experienced strong growth over the years, driven by the increasing demand for convenient, high-quality pizza options. Pizza has become a staple food choice for many Australians, thanks to its versatility, ease of preparation, and ability to cater to a wide range of tastes and dietary preferences. The rise of quick-service restaurants (QSRs), casual dining, and delivery services has made pizza more accessible than ever before.

The market is also benefiting from the increasing popularity of gourmet pizzas, as consumers seek out unique toppings, flavors, and premium ingredients. The foodservice sector has been quick to respond to this demand, with pizza chains offering diverse menus that cater to health-conscious consumers, vegetarians, and those with dietary restrictions. The convenience of delivery and takeaway options has further driven the market’s growth, with more Australians opting for pizza as an easy and satisfying meal choice.

With strong competition from both local and international pizza chains, the Australian pizza foodservice market continues to be highly competitive and innovative, focusing on product innovation, marketing strategies, and digital transformation to stay relevant in the fast-paced foodservice industry.

Australia Pizza Foodservice Market Size

In 2024, the Australia pizza foodservice market reached a value of USD 2.23 Billion. This significant market size reflects the continued popularity of pizza among Australian consumers. Pizza is not only a beloved comfort food but also a social meal option, making it a key choice for gatherings, parties, and casual dining experiences.

The market size is projected to grow at a compound annual growth rate (CAGR) of 5.40% between 2025 and 2034, reaching USD 3.77 Billion by 2034. This steady growth is driven by various factors, including the continued shift toward convenience-based dining, the growing popularity of delivery and takeaway services, and the increasing demand for diverse pizza offerings, such as plant-based, gluten-free, and gourmet pizzas.

The ability of pizza chains to innovate with new product offerings, better delivery services, and loyalty programs has also played a significant role in driving market growth. Moreover, the expansion of pizza chains into suburban areas and regional markets is expected to further contribute to the market's growth over the forecast period.

Australia Pizza Foodservice Market Trends

  1. Increased Demand for Delivery and Takeaway Services: The demand for home delivery and takeaway services has surged in Australia, especially post-pandemic. Consumers are increasingly opting for the convenience of having their pizza delivered to their doorstep. This trend is driving the expansion of delivery services by major pizza chains, and many companies are now offering online ordering through dedicated mobile apps and third-party platforms.

  2. Rise of Gourmet and Specialty Pizzas: Consumers are seeking more diverse and premium pizza options, prompting foodservice providers to innovate with gourmet and specialty pizzas. These pizzas often feature high-quality ingredients, unique flavor combinations, and premium toppings such as truffles, artisan cheeses, and organic vegetables. There’s also a growing interest in plant-based pizzas and gluten-free options to cater to dietary preferences.

  3. Health-Conscious Choices: With a growing focus on health and wellness, many Australians are turning to healthier pizza options. This includes lower-calorie pizzas, options with whole wheat crusts, or those made with plant-based ingredients. Pizza chains are responding to these preferences by offering alternatives to traditional meat-based pizzas and introducing more vegetables and lean proteins into their offerings.

  4. Technology Integration in Ordering and Delivery: Pizza chains are increasingly integrating technology into their operations, from ordering apps to delivery tracking and payment systems. This digital transformation is improving customer experience and streamlining operations, making it easier for customers to order, pay, and track their pizza deliveries. Additionally, some chains are experimenting with automated delivery options, including drones and robots, to enhance delivery efficiency.

  5. Franchising and Expansion: The pizza foodservice market is highly dominated by franchises, and many brands are expanding their reach across both metropolitan and regional areas. Franchising offers a low-cost and scalable way for pizza chains to grow rapidly, and we are likely to see more players entering new markets and expanding their store presence.

Australia Pizza Foodservice Market Growth

The growth of the Australian pizza foodservice market is primarily driven by the increasing demand for convenience, diverse menu options, and better quality products. The shift towards more health-conscious and gourmet pizzas is expanding the market’s consumer base, allowing pizza chains to capture a wider audience with specialized offerings.

Additionally, the growing trend of food delivery and takeaway has led to the proliferation of pizza delivery services. Major pizza brands are investing heavily in their online presence and ordering platforms to cater to the growing preference for home dining. The integration of mobile apps, improved delivery infrastructure, and personalized services such as subscription-based pizza deliveries are helping brands tap into the demand for convenience.

The market’s growth is also supported by an expanding number of franchise operations, making it easier for consumers in various regions to access their favorite pizza brands. This expansion is not only benefiting well-established players but also providing opportunities for new entrants to capture a share of the market.

Australia Pizza Foodservice Market Segmentation

Breakup by Structure

  • Independent Outlets

  • Chained Outlets

Australia Pizza Foodservice Market Forecast

The Australian pizza foodservice market is forecast to grow at a CAGR of 5.40% between 2025 and 2034, reaching USD 3.77 Billion by 2034. The following key factors are expected to contribute to this forecast:

  1. Sustained Demand for Delivery: The preference for delivery and takeaway options is expected to remain a major growth driver. Consumers are becoming more accustomed to the convenience of ordering food online, and pizza is one of the most popular choices for delivery.

  2. Continued Product Innovation: Pizza chains will continue to innovate with new menu items and catering to various dietary preferences. The demand for plant-based and gluten-free options will likely grow, and new and unique pizza combinations will attract adventurous eaters.

  3. Expansion into Suburban and Regional Areas: As major pizza chains expand into underserved markets, including suburban and regional areas, this will fuel market growth. These new locations will provide more consumers with access to popular pizza brands, further driving sales.

  4. Technology Advancements: The integration of technology into the pizza ordering and delivery process will continue to evolve, making the customer experience more seamless. Enhanced delivery logistics, order tracking, and improved payment options will contribute to market growth.

Competitive Landscape

The Australian pizza foodservice market is competitive, with a mixture of global and local players vying for market share. Leading brands include:

Domino's Pizza, Inc.: As one of the largest pizza chains in Australia, Domino’s continues to dominate the market. With a strong focus on delivery, Domino's leverages technology to offer efficient and reliable service, including innovations in online ordering and delivery logistics.

Yum! Brands, Inc.: Known for its Pizza Hut brand, Yum! Brands is a key player in the Australian market. Pizza Hut offers a wide range of pizzas, including specialty and gourmet options, and has a strong presence in both dine-in and delivery services.

Little Caesar Enterprises, Inc.: Little Caesars is an international pizza chain that has made significant inroads into the Australian market with its affordable and fast pizza offerings, appealing to price-conscious consumers.

Retail Food Group Limited: As the owner of the Eagle Boys Pizza brand, Retail Food Group has a strong presence in the Australian market, focusing on quick and convenient pizza delivery and takeaway services.

La Porchetta Franchising Pty Ltd.: La Porchetta is a well-known Australian franchise offering a variety of pizza and Italian dishes, with a strong emphasis on family dining and casual restaurants.

Others: Several smaller and independent pizza chains, as well as local restaurants, also compete in the Australian pizza foodservice market, offering unique products and services that cater to niche markets.