When fans first lined up to grab The Weeknd Merch, it seemed like another wave of concert memorabilia. A hoodie, a cap, maybe a t-shirt with a tour logo on it. But something happened along the way. This wasn’t just merch anymore, it was style. Over time, The Weeknd Merch became a symbol of culture, worn by fans, collectors, and even people who weren’t deep into his music. It started...

When people talk about artist merch, most of it’s forgettable. A name, a tour date, maybe a washed-out print that fades after two washes. But The Weeknd? He doesn’t play by those rules. His merch isn’t just a side hustle; it’s a statement, a part of the XO identity that fans carry with them. Over the years, his hoodies, tees, and limited drops have built a reputation...